But exhibitions demand some careful planning and strategy to make them count. People seeing your booth raises brand visibility. It’s true. But it’s the quality interactions you have on-site that are going to change the game. Further, translating those interactions into on-site sales cements new relationships.
They say that relationships formed under exciting circumstances (like exhibitions) endure. That’s why we’re going to share 5 ways to transform your exhibit interactions into on-site sales.
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Check out the competition.
Do your homework. Know what others in your sector are doing in terms of engaging people on site.
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Offer opportunities.
Opportunities that connect you with people passing by can take several forms. One is offering free trials. Another is literature, or business cards. These invite visitors to look up your online presence. Just add exhibition charm and the effect is a personalized experience that gets potential customers thinking you might be someone they’d like to do business with.
The call to action isn’t just for online marketing. Soliciting action from potential customers which cements your brand and its products in their minds works the same way.
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Social media supports.
Include photos and videos of interactions with exhibition attendees. Offering a “real time” experience creates buzz online and on the floor.
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0 – 60 in 30 seconds.
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Exhibition charm.
Once you have a business card, you can add your new contact to social media platforms, or send them a personal email. Your exhibition charm is the key to high-quality interactions which lead to on-site sales.
These are 5 ways to transform your exhibit interactions into on-site sales. Taking the time to prepare for exhibitions makes a real difference. Contact us to find out more about exhibition displays.
source https://www.displaysmarket.com/blog/5-ways-to-transform-your-exhibit-interactions-into-on-site-sales-17
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