How to Choose The Best Movie Theater Displays

For movie theaters, the profits start even before the customer walks in the door. Because movie theaters have high dwell times, moviegoers are more likely to pay attention to advertising in the theater than they might be on TV or the internet.

Using the right signage and displays in your movie theater can help you take advantage of high dwell times. The right movie theater signage can:

• Enhance the movie-going experience.

• Influence purchase decisions.

• Deepen interactions with guests.

• Increase concession and theater revenue.

What Kind of Displays Are Best for my Theater?

There are many choices when it comes to movie theatre signage. Here are some of the best options to see results from your display marketing efforts:

Snap Frames

Snap frames are best for movie posters as they are ideal for wall-mounting large posters. These frames are great for movie theatres as they snap open allowing you to quickly and easily change movie posters. Snap frames are:

• Durable

• Economical

• Convenient

Digital LED Signage

Digital LED signage is great for theaters as it can provide customers with up-to-date, relevant and engaging content. That is why making the transition from static signs to digital signage is key for movie theaters today. Here are some of the other advantages of digital signs for movie theaters.

• Reduces the amount of effort and time that is needed to generate and display movie posters.

• It provides real-time information to customers on showtimes and pricing.

• Allows you to engage your customers with dynamic, compelling content.

• You can combine movie-related information with your theater’s branding or advertising.

• Reduces the costs of advertising because you eliminate printer and paper supplies.

There are many ways that you can use digital displays in your movie theater. Here are just a couple of ideas.

• Display information about films - Use digital signage to promote your current and upcoming movie theater showtimes. You can display movie posters complete with ratings and more. You can even use digital displays to show video trailers and movie theater now playing shows.

• Promote your loyalty programs - Customer loyalty is crucial for driving sales. More than 69 percent of clients say retailer choice is influenced by loyalty programs, according to research. Using digital signage is a great way to encourage moviegoers to sign up for your program.

• Display your social media widgets - Social media is critical when it comes to advertising. A new study by Mediakix found that people spend an average of more than five years of their lives on social media. One way to ensure that they have your social media handle is to display the information digitally. Your customers can immediately enter your handles into their smartphone to engage long after they leave the theater.

• Advertise your concession stand - Use bold, mouth-watering images to generate higher sales at your concession stand. You can also use digital displays to upsell slow moving concessions. Digital displays are ideal for menus as you can update them within seconds. If you run out of an item, your menu can immediately reflect the change.

• Engage and entertain guests that are waiting in line for tickets.

• Use for emergency messaging - In the event of a fire or other emergency, you can use digital signage to provide information to your customers.

Stanchions

Stanchions not only help control crowds and keep your lines moving smoothly but they are an essential part of the movie theater experience. Most guests expect to see velvet ropes hung between stanchion stands when visiting a theater. These add class to your theater and are also functional.

The right signage is essential for movie theaters. Movie theater displays and signage can help you:

• Keep your customers entertained.

• Gain loyal customers.

• Sell concessions.

• Control crowds.

For more details about movie theater displays, visit Displays Market. Our website is full of information about digital displays. In addition to movie theater display information, DisplaysMarket also features a variety of stanchions to help you control crowds in your theater. We have been in business for more than 24 years. You can be sure that our expertise will help you find the right display for your theater.

 

source https://www.displaysmarket.com/blog/how-to-choose-the-best-movie-theater-displays-49

12 Valuable Marketing Displays for Successful Holiday Sales That You Need to Know

The competition for holiday shoppers can be steep. Part of your holiday marketing plan should include showcasing your products or services in a way that is professional and suits your company's personality. Here's a list of 12 marketing displays to make marketing during holidays easier and more effective so you stand out from the crowd.

1. Poster-Size Snap Frame

With safe, round corners, you can confidently display posters and other holiday marketing ideas in a sleek, professional frame without worrying about sharp corners. Wall mounting accessories and hangers make wall-mounting a snap.

2. Banner WindPro Pavement Sign

Get more foot traffic into your store with enticing messages and warm wishes displayed on a sturdy, stable pavement sign. This design is meant to stand up to windy conditions, and the aluminum frame offers an elegant finish that is both flexible and durable.

3. Premium A Board Pavement Sign

Showcase fresh recipes or holiday product lines with a classic A Board sign. This model features a composite plate for a logo or your personalized message along with a quick-change poster area for rotating messages.

4. Convex LED Box

Light up your line of merchandise with an energy-efficient LED box. The convex shape offers visual interest and the 2.5-meter electric cable allows for flexible placement. Create your personalized, poster-sized display and let it shine.

5. Clamp-Mount Tablet Holder

Adjustable mounting clamps make this stand just the right size for iPads, Galaxy tablets, and most other models. 360-degree rotation allows for both portrait and landscape views. Create your own interactive display and showcase it in style.

6. Weatherproof Frame

Ideal for posters of every size, these frames will hold up under harsh, outdoor weather conditions. You'll also receive wall mounting accessories and optional hangers to make mounting easy breezy.

7. Magnetic LED Box

Switch out your holiday marketing displays with ease with a magnetic LED box. Simply mount the main box and plug it in, and remove the frame to insert your festive messages.

8. Security Frame

If your holiday artwork is so enticing that it might get swiped, keep it safe with a silver colored security frame. Ideal for medium-sized posters, each frame includes wall mounting accessories so you're enticing customers quickly and easily.

9. iPad Kiosk

Create the ultimate interactive holiday display with an iPad kiosk stand. The sleek, black design gives it a modern look, and easy rotation allows for portrait and landscape positioning. Plus, tamper-proof screws reduce the risk of theft.

10. Dry Wipe Write-On Board

Announce special sales and daily events quickly and easily with a dry-wipe surface that's perfect for markers and water-based chalk pens. The aluminum frame is light and durable, and the v-hanger makes wall mounting simple.

11. Wall Banner Stand

Display larger posters and holiday marketing ideas with a large banner stand. Durable side profiles keep your posters straight, and double-sided displays make sure you're bringing in customers from every angle.

12. Smart LED Box

This ultra-slim LED box offers the latest technology and specially-treated acrylic for the best energy-efficient and even illumination. Showcase your holiday best without the hassle of fragile tubes and bulbs, glass, and other breakables.

Takeaways:

• Holiday marketing ideas should include lots of ways to display enticing messages to encourage shoppers.

• Marketing during the holidays is easy with customizable advertising displays.

What's in Your Holiday Marketing Plan?

Make sure you're ready for this busy holiday season. Your customers want to see interesting offers and beautiful displays so they get excited about shopping at your store. See what's new in holiday displays at Displays Market today.

 

source https://www.displaysmarket.com/blog/12-valuable-marketing-displays-for-successful-holiday-sales-that-you-need-to-know-48

How to Achieve a Clear and Targeted Marketing Message For Graphic Displays

Whether you own a large retail store or a small boutique shop, you must optimize your retail space to efficiently and productively sell your items and draw customers in your store. Using graphic displays is an excellent way to do that. However, you must use the space wisely and create marketing messages that will appeal to your customers.

Distinctive window displays, sidewalk signs and in-store displays will help direct traffic to your store and entice customers to buy your products. One of the most important things that you will need to do when it comes to your displays is to create a clear and targeted message that will reach your customers. So, how can you do that? Use these tips to design exceptional marketing displays.

Know Your Customer

The first thing that you will want to do when creating your graphic displays is to think about who your target customer is. This is critical in developing an effective target message for your customers. You must identify primary demographic data like age, education level, sex and income. But, it is important to go deeper. What are their lifestyles and behaviors? You can determine this by doing some research. Comb through your point-of-sale system for customer data. These histories can reveal so much. Use those insights to create marketing message that will appeal to your clients.

Look for Inspiration

According to Entrepreneur, it is essential to be on the look-out for new ideas and to update your displays on a regular basis. Doing this will help keep customers interested. It can be difficult to come up with ideas for marketing displays. Fortunately, there are plenty of ideas on the internet. Look at blog posts, message boards and more. Pinterest and StumbleUpon are both great resources for finding inspiration. Choose ideas that will interest your target market.

Less is More

It is important to be short and to the point when designing graphic displays. Simple, well-designed displays work best for advertising. People's attention spans are short, and customers are in a hurry. This fact is particularly the case for millennials, according to Forbes. To attract the attention of this particular demographic, you will need to make sure that your marketing message is succinct and to the point. Avoid overcrowding your display and edit your display copy to eliminate fluff.

Make Fonts That are Easy to Read

With so many different fonts to choose from, it can be hard selecting the right one for your display. The most important factor to consider when deciding on a font is how easily it can be read from a distance. If customers cannot read your displays, then they will not do any good. Easy-to-read fonts are especially important when targeting aging baby boomers.

So, make sure that fonts are clear and bold. Avoid fonts that are fancy and curvaceous. These tend to be harder to read. Sans Serif Fonts, such as Verdana and Century Gothic tend to be excellent choices for displays. They are professional, bold and visible.

Choose the Right Colors

When building a retail display, color is critical. Certain colors have been found to influence consumers. According to Kissmetrics, 93% of customers are affected by color when it comes to marketing. If you know your target market well, then you can use certain colors to garner their attention. Navy blue and teal tend to draw in shoppers that are on a budget while pink and sky blue attract traditional buyers.

In conclusion, creating marketing messages that are effective for your retail display is easy with the following tips:

• Know your customer

• Look for inspiration

• Remember less is more

• Make easy-to-read fonts

For more information about retail displays, contact Displays Market. They offer high-quality retail signs, banners and displays at affordable prices.

source https://www.displaysmarket.com/blog/how-to-achieve-a-clear-and-targeted-marketing-message-for-graphic-displays-46

How To Improve The Displays Marketing For Your Halloween Store

Over the past 20 years, Halloween has become popular with not just kids but adults too. In the 1980s, Coors signed Elvira as a spokesperson. This lead to more adults becoming interested in the holiday and beer sales jumped close to Halloween as a result. Since then, adults are spending more and more on Halloween shopping. In fact, it is now one of the fastest-growing holidays regarding sales, reports Forbes. The National Retail Federation predicts that Halloween spending for 2017 will reach a record of more than $9 billion.

This ghoulish holiday offers the perfect opportunity for stores to generate quite a bit of income using creative Halloween marketing campaigns. Even if you are not in the business of selling party supplies or costumes, you can still boost revenues using clever marketing displays. Here are some of the best Halloween marketing ideas.

Use In-Store Signage to Highlight Halloween Products

One way to attract shoppers’ attention towards seasonal products is to use in-store signage. A nationwide survey by FedEx Office found that more than half of small business owners find in-store graphics and signs very useful in capturing customer's attention.

Get Their Attention With a Halloween Banner

It is important to capture customer’s attention as they walk or drive by your store. If your Halloween store doesn’t operate year-round, it is especially important to find a way for customers to notice you. An excellent way to attract new business is with a Halloween banner. A Halloween banner can be placed right outside your store to entice people inside. Make sure that it is compelling and interesting.

Host Fun Halloween Events

Halloween-themed activities, such as pie baking, jack-o-lantern carving and trick-or-treating are fun and easy ways to get new customers. Most people love contests. So, you could also host a Halloween costume or pumpkin carving contest and give away free prizes to the winners. Alert passersby to your Halloween activities with a sidewalk sign or banner.

Put up a Spooky Window Display

A window display is like an advertisement for your store. It doesn’t cost much to make a window display either. So, why not spook things up a bit with a creative Halloween display? Getting into the Halloween spirit will give your store a fun feel and make shoppers want to enter. Your storefront window is also a great place to display any October specials that you offer. Use a poster clamp to display Halloween-related posters in your window. Poster clamps are ideal for window displays because they can be suspended from the ceiling or the wall.

Add a Haunted House to Your Store

You don't have to go all out here, but adding a small Halloween house or maze can draw customers inside. Use a sidewalk sign right outside your store to let people know that you have a “free” haunted house inside.

Halloween is the perfect time to attract new customers to your store. This year, it is projected that consumer spending for the holiday will be in the billions. Here are some ideas to help you attract customers to your store around Halloween:

• Use in-store signage to advertise October specials.

• Get their attention with a Halloween banner.

• Hold fun Halloween-related events for customers of all ages.

• Decorate your storefront window for Halloween.

• Scare them with a fun haunted house.

Signs, banners and promotional stands can all be used during October to alert customers to your events and dress up your store. For all of your displays marketing needs, visit Displays Market. We offer a huge selection and can help you find the best display or sign for your store.

source https://www.displaysmarket.com/blog/how-to-improve-the-displays-marketing-for-your-halloween-store-47