How to Choose The Best Movie Theater Displays

For movie theaters, the profits start even before the customer walks in the door. Because movie theaters have high dwell times, moviegoers are more likely to pay attention to advertising in the theater than they might be on TV or the internet.

Using the right signage and displays in your movie theater can help you take advantage of high dwell times. The right movie theater signage can:

• Enhance the movie-going experience.

• Influence purchase decisions.

• Deepen interactions with guests.

• Increase concession and theater revenue.

What Kind of Displays Are Best for my Theater?

There are many choices when it comes to movie theatre signage. Here are some of the best options to see results from your display marketing efforts:

Snap Frames

Snap frames are best for movie posters as they are ideal for wall-mounting large posters. These frames are great for movie theatres as they snap open allowing you to quickly and easily change movie posters. Snap frames are:

• Durable

• Economical

• Convenient

Digital LED Signage

Digital LED signage is great for theaters as it can provide customers with up-to-date, relevant and engaging content. That is why making the transition from static signs to digital signage is key for movie theaters today. Here are some of the other advantages of digital signs for movie theaters.

• Reduces the amount of effort and time that is needed to generate and display movie posters.

• It provides real-time information to customers on showtimes and pricing.

• Allows you to engage your customers with dynamic, compelling content.

• You can combine movie-related information with your theater’s branding or advertising.

• Reduces the costs of advertising because you eliminate printer and paper supplies.

There are many ways that you can use digital displays in your movie theater. Here are just a couple of ideas.

• Display information about films - Use digital signage to promote your current and upcoming movie theater showtimes. You can display movie posters complete with ratings and more. You can even use digital displays to show video trailers and movie theater now playing shows.

• Promote your loyalty programs - Customer loyalty is crucial for driving sales. More than 69 percent of clients say retailer choice is influenced by loyalty programs, according to research. Using digital signage is a great way to encourage moviegoers to sign up for your program.

• Display your social media widgets - Social media is critical when it comes to advertising. A new study by Mediakix found that people spend an average of more than five years of their lives on social media. One way to ensure that they have your social media handle is to display the information digitally. Your customers can immediately enter your handles into their smartphone to engage long after they leave the theater.

• Advertise your concession stand - Use bold, mouth-watering images to generate higher sales at your concession stand. You can also use digital displays to upsell slow moving concessions. Digital displays are ideal for menus as you can update them within seconds. If you run out of an item, your menu can immediately reflect the change.

• Engage and entertain guests that are waiting in line for tickets.

• Use for emergency messaging - In the event of a fire or other emergency, you can use digital signage to provide information to your customers.

Stanchions

Stanchions not only help control crowds and keep your lines moving smoothly but they are an essential part of the movie theater experience. Most guests expect to see velvet ropes hung between stanchion stands when visiting a theater. These add class to your theater and are also functional.

The right signage is essential for movie theaters. Movie theater displays and signage can help you:

• Keep your customers entertained.

• Gain loyal customers.

• Sell concessions.

• Control crowds.

For more details about movie theater displays, visit Displays Market. Our website is full of information about digital displays. In addition to movie theater display information, DisplaysMarket also features a variety of stanchions to help you control crowds in your theater. We have been in business for more than 24 years. You can be sure that our expertise will help you find the right display for your theater.

 

source https://www.displaysmarket.com/blog/how-to-choose-the-best-movie-theater-displays-49

12 Valuable Marketing Displays for Successful Holiday Sales That You Need to Know

The competition for holiday shoppers can be steep. Part of your holiday marketing plan should include showcasing your products or services in a way that is professional and suits your company's personality. Here's a list of 12 marketing displays to make marketing during holidays easier and more effective so you stand out from the crowd.

1. Poster-Size Snap Frame

With safe, round corners, you can confidently display posters and other holiday marketing ideas in a sleek, professional frame without worrying about sharp corners. Wall mounting accessories and hangers make wall-mounting a snap.

2. Banner WindPro Pavement Sign

Get more foot traffic into your store with enticing messages and warm wishes displayed on a sturdy, stable pavement sign. This design is meant to stand up to windy conditions, and the aluminum frame offers an elegant finish that is both flexible and durable.

3. Premium A Board Pavement Sign

Showcase fresh recipes or holiday product lines with a classic A Board sign. This model features a composite plate for a logo or your personalized message along with a quick-change poster area for rotating messages.

4. Convex LED Box

Light up your line of merchandise with an energy-efficient LED box. The convex shape offers visual interest and the 2.5-meter electric cable allows for flexible placement. Create your personalized, poster-sized display and let it shine.

5. Clamp-Mount Tablet Holder

Adjustable mounting clamps make this stand just the right size for iPads, Galaxy tablets, and most other models. 360-degree rotation allows for both portrait and landscape views. Create your own interactive display and showcase it in style.

6. Weatherproof Frame

Ideal for posters of every size, these frames will hold up under harsh, outdoor weather conditions. You'll also receive wall mounting accessories and optional hangers to make mounting easy breezy.

7. Magnetic LED Box

Switch out your holiday marketing displays with ease with a magnetic LED box. Simply mount the main box and plug it in, and remove the frame to insert your festive messages.

8. Security Frame

If your holiday artwork is so enticing that it might get swiped, keep it safe with a silver colored security frame. Ideal for medium-sized posters, each frame includes wall mounting accessories so you're enticing customers quickly and easily.

9. iPad Kiosk

Create the ultimate interactive holiday display with an iPad kiosk stand. The sleek, black design gives it a modern look, and easy rotation allows for portrait and landscape positioning. Plus, tamper-proof screws reduce the risk of theft.

10. Dry Wipe Write-On Board

Announce special sales and daily events quickly and easily with a dry-wipe surface that's perfect for markers and water-based chalk pens. The aluminum frame is light and durable, and the v-hanger makes wall mounting simple.

11. Wall Banner Stand

Display larger posters and holiday marketing ideas with a large banner stand. Durable side profiles keep your posters straight, and double-sided displays make sure you're bringing in customers from every angle.

12. Smart LED Box

This ultra-slim LED box offers the latest technology and specially-treated acrylic for the best energy-efficient and even illumination. Showcase your holiday best without the hassle of fragile tubes and bulbs, glass, and other breakables.

Takeaways:

• Holiday marketing ideas should include lots of ways to display enticing messages to encourage shoppers.

• Marketing during the holidays is easy with customizable advertising displays.

What's in Your Holiday Marketing Plan?

Make sure you're ready for this busy holiday season. Your customers want to see interesting offers and beautiful displays so they get excited about shopping at your store. See what's new in holiday displays at Displays Market today.

 

source https://www.displaysmarket.com/blog/12-valuable-marketing-displays-for-successful-holiday-sales-that-you-need-to-know-48

How to Achieve a Clear and Targeted Marketing Message For Graphic Displays

Whether you own a large retail store or a small boutique shop, you must optimize your retail space to efficiently and productively sell your items and draw customers in your store. Using graphic displays is an excellent way to do that. However, you must use the space wisely and create marketing messages that will appeal to your customers.

Distinctive window displays, sidewalk signs and in-store displays will help direct traffic to your store and entice customers to buy your products. One of the most important things that you will need to do when it comes to your displays is to create a clear and targeted message that will reach your customers. So, how can you do that? Use these tips to design exceptional marketing displays.

Know Your Customer

The first thing that you will want to do when creating your graphic displays is to think about who your target customer is. This is critical in developing an effective target message for your customers. You must identify primary demographic data like age, education level, sex and income. But, it is important to go deeper. What are their lifestyles and behaviors? You can determine this by doing some research. Comb through your point-of-sale system for customer data. These histories can reveal so much. Use those insights to create marketing message that will appeal to your clients.

Look for Inspiration

According to Entrepreneur, it is essential to be on the look-out for new ideas and to update your displays on a regular basis. Doing this will help keep customers interested. It can be difficult to come up with ideas for marketing displays. Fortunately, there are plenty of ideas on the internet. Look at blog posts, message boards and more. Pinterest and StumbleUpon are both great resources for finding inspiration. Choose ideas that will interest your target market.

Less is More

It is important to be short and to the point when designing graphic displays. Simple, well-designed displays work best for advertising. People's attention spans are short, and customers are in a hurry. This fact is particularly the case for millennials, according to Forbes. To attract the attention of this particular demographic, you will need to make sure that your marketing message is succinct and to the point. Avoid overcrowding your display and edit your display copy to eliminate fluff.

Make Fonts That are Easy to Read

With so many different fonts to choose from, it can be hard selecting the right one for your display. The most important factor to consider when deciding on a font is how easily it can be read from a distance. If customers cannot read your displays, then they will not do any good. Easy-to-read fonts are especially important when targeting aging baby boomers.

So, make sure that fonts are clear and bold. Avoid fonts that are fancy and curvaceous. These tend to be harder to read. Sans Serif Fonts, such as Verdana and Century Gothic tend to be excellent choices for displays. They are professional, bold and visible.

Choose the Right Colors

When building a retail display, color is critical. Certain colors have been found to influence consumers. According to Kissmetrics, 93% of customers are affected by color when it comes to marketing. If you know your target market well, then you can use certain colors to garner their attention. Navy blue and teal tend to draw in shoppers that are on a budget while pink and sky blue attract traditional buyers.

In conclusion, creating marketing messages that are effective for your retail display is easy with the following tips:

• Know your customer

• Look for inspiration

• Remember less is more

• Make easy-to-read fonts

For more information about retail displays, contact Displays Market. They offer high-quality retail signs, banners and displays at affordable prices.

source https://www.displaysmarket.com/blog/how-to-achieve-a-clear-and-targeted-marketing-message-for-graphic-displays-46

How To Improve The Displays Marketing For Your Halloween Store

Over the past 20 years, Halloween has become popular with not just kids but adults too. In the 1980s, Coors signed Elvira as a spokesperson. This lead to more adults becoming interested in the holiday and beer sales jumped close to Halloween as a result. Since then, adults are spending more and more on Halloween shopping. In fact, it is now one of the fastest-growing holidays regarding sales, reports Forbes. The National Retail Federation predicts that Halloween spending for 2017 will reach a record of more than $9 billion.

This ghoulish holiday offers the perfect opportunity for stores to generate quite a bit of income using creative Halloween marketing campaigns. Even if you are not in the business of selling party supplies or costumes, you can still boost revenues using clever marketing displays. Here are some of the best Halloween marketing ideas.

Use In-Store Signage to Highlight Halloween Products

One way to attract shoppers’ attention towards seasonal products is to use in-store signage. A nationwide survey by FedEx Office found that more than half of small business owners find in-store graphics and signs very useful in capturing customer's attention.

Get Their Attention With a Halloween Banner

It is important to capture customer’s attention as they walk or drive by your store. If your Halloween store doesn’t operate year-round, it is especially important to find a way for customers to notice you. An excellent way to attract new business is with a Halloween banner. A Halloween banner can be placed right outside your store to entice people inside. Make sure that it is compelling and interesting.

Host Fun Halloween Events

Halloween-themed activities, such as pie baking, jack-o-lantern carving and trick-or-treating are fun and easy ways to get new customers. Most people love contests. So, you could also host a Halloween costume or pumpkin carving contest and give away free prizes to the winners. Alert passersby to your Halloween activities with a sidewalk sign or banner.

Put up a Spooky Window Display

A window display is like an advertisement for your store. It doesn’t cost much to make a window display either. So, why not spook things up a bit with a creative Halloween display? Getting into the Halloween spirit will give your store a fun feel and make shoppers want to enter. Your storefront window is also a great place to display any October specials that you offer. Use a poster clamp to display Halloween-related posters in your window. Poster clamps are ideal for window displays because they can be suspended from the ceiling or the wall.

Add a Haunted House to Your Store

You don't have to go all out here, but adding a small Halloween house or maze can draw customers inside. Use a sidewalk sign right outside your store to let people know that you have a “free” haunted house inside.

Halloween is the perfect time to attract new customers to your store. This year, it is projected that consumer spending for the holiday will be in the billions. Here are some ideas to help you attract customers to your store around Halloween:

• Use in-store signage to advertise October specials.

• Get their attention with a Halloween banner.

• Hold fun Halloween-related events for customers of all ages.

• Decorate your storefront window for Halloween.

• Scare them with a fun haunted house.

Signs, banners and promotional stands can all be used during October to alert customers to your events and dress up your store. For all of your displays marketing needs, visit Displays Market. We offer a huge selection and can help you find the best display or sign for your store.

source https://www.displaysmarket.com/blog/how-to-improve-the-displays-marketing-for-your-halloween-store-47

The Innovative Way to Protect Your Outdoor Display Marketing for Years

Your outdoor marketing display is one of the most powerful marketing items you have in your arsenal. However, seasons change. And with those changing seasons comes weather that can destroy that display. What good is an amazing display if no one can tell what it is? Don't let the weather destroy something you've worked hard to create. Instead, protect your display to keep it looking great and attracting customers all year round.

How to Use Outdoor Display Marketing

Advertising outdoors is a great way for local businesses to build their brand. If you have a sign outdoors that lets customers know what you have to sell, that's a great start.

Use few words on these displays, but make it visually interesting. Short, witty phrases help in brand building, and they are more likely to be read than long, rambling ads. Use an image or two along with a few phrases and a website URL to get across your merchandise, your brand identity and where customers can learn more about your business. Whatever the words you choose are, they should be something that a passerby can easily read in just a few seconds. In most cases, seconds are all the time someone outdoors has to read it. In other words, keep it simple. Leave your more complicated advertising for your website and other media outlets.

Protect Your Outdoor Display

Imagine seeing a business with an outdoor marketing display that is in terrible condition. it's been battered by the elements, and it's difficult to read it. What would be your conclusion? Most people would see this as evidence that the business doesn't care much about its image or its customers. Maybe the business is even closed. No business owner wants its potential customers to draw those conclusions based on worn-out displays.

When your marketing display is worded in the way that will attract attention quickly to convey information effectively, it's time to protect it. Changing seasons will bring rain, sleet, snow, wind, and humidity to your advertising. Before seasons change, make sure that all of your displays are well protected in weatherproof frames.

A weatherproof frame will keep your advertising messages and images in great condition so that they can be read no matter what the weather is like. With a weatherproof photo frame, your business can keep its advertising looking professional at all times instead of neglected, unprofessional and possibly abandoned. A sharp-looking advertising display creates an immediate impact on those who see it. Make that first impression a positive one.

Getting the Bang for Your Marketing Buck

Saving money on displays gets you nothing if the displays deteriorate in the elements after just days. Here's how to get the most for your marketing efforts:

• Pick eye-catching, brief marketing messages for your outdoor displays.

• Choose one or two images for impact.

• Keep the message short enough to read in a few seconds.

• Protect the display with weatherproof photo frames to keep it looking professional.

For weatherproof frames that will keep making a good impression on customers, Displays Market offers a wide variety of shapes, styles, and sizes. They're tough enough to ride out heavy rain, wind and more to protect your marketing investment. With drainage holes for water and durable materials, they're perfect for keeping your display ready to entice customers.

 

source https://www.displaysmarket.com/blog/the-innovative-way-to-protect-your-outdoor-display-marketing-for-years-43

This is the Brightest Idea in Display Marketing

Display marketing provides the unique opportunity for your business to showcase its products, services and message for an audience who wants to hear it. The trick for a business is to stage their marketing display so that it captures the attention of that audience amid a cacophony of other visual images. The most effective way to do so can be boiled down to two words: LED lighting.

LED Lighting: More Than Just Illumination

There's a perception that any type of lighting is sufficient when its comes to effective design. It is true that your target audience will likely still be able to see the properties and elements your display is delivering without specialized lighting such as LED light strips. However, an effective marketing display takes advantage of the visual nature of humans and uses light to do more than simply illuminate the space.

Benefits of LED Lighting

In the busy and fast-paced business world of today, theatrical lighting is likely to have the greatest impact on successfully delivering your brand's message. A few ways that it can do so include:

• Securing Attention and Enticing Traffic

Bright colors amid neutral ones easily capture the eyes -- and attention -- of the audience and entice them to come closer to your display. Once they are standing in front of you, use focused LED lights to highlight a display or product so that it pops against the surrounding visuals.

Highlighting doesn't just mean training lighting on a particular area though. Use an LED light box to draw the audience's eye to a brightly-colored and oversized marketing display. The skillful use of lights can direct your audience along a particular route to discover more of what you have to offer.

• Set the Mood

It's long been acknowledged that lighting can set a mood to create energy, warmth or drama. Colors that are soft and warm create a space that's both relaxing and welcoming. An LED light bar with a color wash feature imbues a dynamic sense of energy. Infuse a powerful industrial feel by using bright white LED lighting.

• Build Brand Consistency

Your business has its own brand with a logo, colors and tagline that you developed to help increase its recognition among your target audience. Using lights as a method of building your brand helps deliver the kind of consistency your audience finds recognizable and reassuring. Carrying over the same type of lighting elements throughout your marketing display helps tie them together, further solidifying your brand.

• Layer Lighting to Your Advantage

Lighting that's layered adds depth, permanence and ambiance. This serves to lift your display out of the depths of one-dimensionality. Layering lighting such as task lights, appropriate ambient lighting and focused accent lighting adds rich depth and removes the flatness that can sometimes envelop a marketing display. The skillful layering of light brings your brand to life in a way that's both vibrant and permanent.

Takeaways:

• Lighting is more than just the illumination of your brand.

• The proper use of LED lighting within your marketing display captures the attention of the crowd.

• Lighting can become your brand's message -- and help deliver it as well.

• Versatile lighting provides multiple ways to highlight, attract and entertain visitors.

Displays Market is your one-stop location for marketing display supplies. Their huge selection of in-stock LED lighting and other elements are available at the lowest prices in the industry. Contact them today for more information or to learn more.

source https://www.displaysmarket.com/blog/this-is-the-brightest-idea-in-display-marketing-45

How to Use and Benefit From an iPad Kiosk in Your Business

The use of iPad kiosks in businesses like retail, hospitality, restaurants and more continues to gain momentum in popularity. It’s a convenient and cost-effective way to display helpful information, sell products and services or run a promotion. As a matter of fact, “among Fortune 500 companies, 98 percent use the iPad.” Here’s a list of how to use an ipad kiosk and the benefits businesses reap from it.

Enhance Customer Buying Experience

An iPad kiosk stand provides customers with detailed and accurate information about both the services and products a company offers. It’s very convenient for customers to access information and make inquiries on features, availability and pricing. It saves time. Plus, customers have confidence in companies that use the latest technology. All of these factors establish customer loyalty and enhance the customer buying experience.

Expand Customer Base

An iPad kiosk stand can be placed at strategic and busy locations to reach more customers. And businesses can save money by avoiding paying for brick-and-mortar space. This approach has many other benefits too. It increases the potential to sell more products and provides an inexpensive way to reach more customers and generate more sales. The bottom line is that it increases revenue for businesses.

Lessen the Operating Cost of Business

With iPad kiosks, businesses can offer more services and products at a lower cost. Customers can get answers to buying questions on an on-demand basis. Businesses can focus their labor costs on sales employees to increase total sales volume. It streamlines the number of needed employees and cuts back on costly managerial help for management.

Diverse Applications Increases Efficiency

By using an iPad kiosk app, businesses can diversify its uses. An iPad kiosk app can be used to manage gift registries, accept job applications, purchase gift cards and process credit card applications. By providing this type of service, the consume can accomplish multiple tasks. It makes operating highly efficient. In addition, businesses can select which iPad kiosk mode they want to set up.

Gather Feedback

iPad kiosks are an ideal way to gain insight into how and why customers are buying. They can be used to collect feedback from customers by adding a survey to the kiosk. Plus, iPad kiosks can gather email address for an email marketing list. This way, businesses can continue the conversation after the customer has left.

Play Digital Guide

Most businesses don’t always have an adequate sales force to answer customer questions. An iPad kiosk stand is a great tool to answer a variety of questions. It can act as a product catalog and relay product descriptions. It also increases the opportunity for upselling related products. Businesses can also use it to display the store layout and advise where to find a specific product.

Connect Customers with Service Providers

Use an iPad kiosk stand as a digital receptionist. Check customers in when they visit a therapist, spa or salon. This informs the service specialist that the client has arrived.

Key Takeaways of Using an iPad Kiosk

iPad kiosks:

• Make the buying experience better

• Expand customer base

• Lower the cost of business expenses

• Offer different applications for efficiency

• Act as a digital guide

• Connect clients with service providers

For more than two decades, Displays Market has been providing businesses with world-class marketing products, including iPad kiosks, stanchions, sidewalk signs, message boards. Shop through October 31, 2017 and get get 25% off your order using the code BOO25.

source https://www.displaysmarket.com/blog/how-to-use-and-benefit-from-an-ipad-kiosk-in-your-business-42

5 Simple and Unique Ways to Utilize Snap Frames in Your Boutique

Display marketing is a great way to spread your business' image to all of your customers as well as passersby. The use of beautiful displays makes your boutique more pleasant to be in, and it reinforces your brand as your customers shop. Here are five clothing store display ideas to make your boutique's decor richer, more inviting and to keep it on-brand.

Decorate With Posters

Having large, colorful posters in your boutique sets the mood for elegance and beauty. This builds up your boutique as the place to go to for items that make your customers feel beautiful. Using poster showboards allows you to frame these posters in an aesthetically pleasing way and to hang them both inside and outside your boutique. Customers will be drawn in by the images they see on outside walls. Inside, you'll set the tone for the day. Remember that every inch of your store is important, so make all of it count.

Frame Signs for Atmosphere

In your boutique, it's the little details that matter. Don't just sit a sign on the counter for customers to read. Frame it so that even your signs are wrapped in the elegance that you sell in your shop. With these snap picture frames, every corner of your store is an area to enjoy by your customers. And, the overall look of your store is always important to your current and potential customers.

A Double-Sided Display Advertisement

Boutiques that have plenty of interesting displays to see can expect to attract more attention. With a double-sided display, you can add twice as much to your display marketing areas. These double sided snap frames can be hung in the windows of your boutique so that you have double the display in one compact area. You can provide a different image for people indoors and another for those outside, providing a more memorable display. These frames also provide a great way to create displays where you don't have wall space for mounting frames.

Create Compact Displays of Your Clothing

Every boutique has plenty of lovely clothing to offer customers, but many stores don't have a lot of floor space. When it comes to the existing square footage indoors, would you rather devote that to your merchandise for sale or use the space for mannequins? Being able to display your clothing in a pleasing way can drive sales, but mannequins take up an enormous amount of space that could better be devoted to clothing. That's where using snap frames to display photos of your clothing can solve this problem.

Communicate With Your Customers

Are you having a sale? Did you get new inventory stocked? Will you be expanding your boutique? Any of these exciting changes are important to communicate with customers, but putting up tacky, temporary signs can ruin the design of your store. Instead, using snap frames to hold these announcements in frames that keep up the upscale tone of your store. It's easy to put a few of these announcements into frames and then take them out and hang them as needed. The durability of the snap frame means you will be able to use them again and again for years to come.

To get the most from your displays and customer communications:

• Use posters to add to the tone you've set for your store.

• Frame the small signs you'd put on and near the checkout point.

• Use double-sided display marketing to add images to difficult spaces.

• Frame and hang photos of your clothing being worn instead of taking up space with mannequins.

• Communicate news to your customers with elegant, frames signs on the walls instead of cheap, handmade signs that quickly look worn.

With display frames from Display Market, you can create the atmosphere you need in your boutique to keep your customers coming back. Go above and beyond the competition by using pleasing framing to set your store apart. Shop Displays Market for all of your display marketing need!

 

source https://www.displaysmarket.com/blog/5-simple-and-unique-ways-to-utilize-snap-frames-in-your-boutique-44

How to Get the Most out of Your Enclosed Cork Board

The bulletin board has been a staple in offices for decades now, you can’t discount the importance of an office bulletin board. An enclosed bulletin board is a useful tool that can be used to communicate important information to employees. The problem is that most employees overlook bulletin boards. They simply walk right past them without noticing the information. So, how can you get your workers to notice important information that you post? Here are some ideas for making your bulletin board stand out.

Make Sure the Purpose Is Clear

If your bulletin board has random things on it, your employees won’t pay much attention. 

So, choose a purpose for your board and use it for that specific purpose. For instance, you can use a bulletin board for:

• Safety information

• Attendance policies

• Employee morale

• Vacation notices

If you want to display several different categories of information, then use separate bulletin boards for each category. This will help keep information organized and neat.

Put It in the Right Spot

Make sure that your cork board is highly visible. If you put it in an area that employees don’t access very often, it will not be useful. Ensure that all of your employees know where it is located and can find it easily.

Choose the Right Board

It is best to choose a cork bulletin board as this will allow you to easily post new things as needed. Also, an enclosed board is best so that employees cannot tamper with it. Many enclosed bulletin boards feature locks, which is ideal for keeping information secure.

Make It Interesting

If you want employees to pay attention to your bulletin board, it must be interesting and engaging. Otherwise, they will just walk right by it. Here are some ideas for making it stand out:

• Use a monthly theme - monthly themes are fun ways to get employees to notice your board. In March, you could use a St. Patrick’s Day theme or May could be a Mother’s Day theme.

• Make it fun - Post funny sayings or ideas on the board. Make your employees smile as the read it. This will surely brighten their day.

• Highlight company initiatives or challenges - For instance, if your company has a wellness challenge, use an enclosed cork board to provide information about the challenge.

Help Your Employees

Post helpful information for your employees. For instance, if your office is located in a busy city and employees often have a long commute, allow employees to post advertisements for carpooling.

Think Positive

If you foster a positive work culture, it can lead to happier, more productive employees. According to Harvard Business Review, a positive work culture leads to increased productivity. Therefore, use your bulletin board to celebrate and encourage your employees. Identify your company and employees’ successes. Entrepreneur.com reports that employee recognition increases employee happiness significantly. Employees that are happier and more productive and engaged.

Every office should have an enclosed cork board. They can be used to communicate important information with employees. Some tips for using cork boards include:

• Make the purpose clear

• Choose a highly visible spot

• Make the information helpful to employees

• Recognize employee successes

• Use a durable, enclosed cork board

To find the right enclosed cork board for your business, search the large selection at Displays Market. With so many to choose from, you are sure to find the right one for your needs. Displays Market offers exceptional customer service and fair prices on all cork boards. Get your enclosed cork boards with locking doors, enclosed cork boards with aluminum frames and enclosed cork board with sliding glass doors - DisplaysMarket.com has it all!

source https://www.displaysmarket.com/blog/how-to-get-the-most-out-of-your-enclosed-cork-board-38

Chalk Art and How to Utilize it For Powerful Restaurant Marketing

Original, fresh, and eye-catching: the stunning look of hand-drawn chalk art displays add a personalized charm to many businesses. These one-of-a-kind promotions are especially effective in restaurants where chefs constantly feature new daily specials and new menu items. How can you use chalk art to create a powerful restaurant marketing campaign?

1. Showcase your restaurant's specials in highly visible places.

Imagine a busy walkway downtown where hundreds of hungry patrons are browsing their options for their next meal. Many are out shopping or sight-seeing and don't have a set destination for lunch or dinner in mind. Then, behold—a beautiful wooden stopper stands outside your restaurant, decorated with vibrant chalk markers, informing people about your lunch specials. The deal's too good to resist, so you've just won two customers through marketing.

In another instance, two friends are sitting at the bar. Even before the bartender hands them a drink menu, they notice a free-standing chalk board displaying some new offerings. They discover happy hour specials and seasonal mixed drinks that aren't on the printed menu. Your restaurant has just effectively showcased special menu items in highly visible places to motivate customers to purchase limited edition beverages.

2. Your advertisements should be succinct and impactful.

An effective sign will be able to tell its story in a matter of seconds. After all, you only have 8 seconds or less to grab someone's attention before you lose it, so you need to make the most of your marketing potential. Here are three tasks your advertisements must fulfill to make a good impression on potential customers.

• It gets to the point- Effective displays aren't cluttered and are easy to follow.

• It gives necessary information- Customers like to know details upfront so they know exactly what to expect.

• It's attention-grabbing- Chalk art signs should be bold and draw in customers from a distance. Overall, they should be image-driven and not crammed with text. In fact, image-driven content gets 94% more views on online promotions. Why not apply this concept to the real world too?

The Main Takeaways

• Make your displays effective by placing them in highly visible areas inside and outside your restaurant.

• Your advertisements should grab everyone's attention and only contain relevant information.

Start marketing with chalk art today.

If you want a stunning chalk art display, then contact us at Displays Market. We've been in this business for 20 years and offer a plethora of marketing supplies for businesses large and small. Our chalkboard displays can handle smudge and moisture resistant chalk markers, making them fine investments for your next marketing venture. For more details about any of our world-class services and marketing products, contact us.

source https://www.displaysmarket.com/blog/chalk-art-and-how-to-utilize-it-for-powerful-restaurant-marketing-37

The Best Places to Display Your Brochures

You invest a lot of time and even some of your precious marketing funds into creating an appealing brochure that really relays your unique selling proposition to prospective clients, but if you don’t make your brochure accessible, you’re missing out. Showing off your brochures in strategically chosen spaces and using appealing display stands can help spread the word about your business and ensure your hard work is being seen.

In general, spaces where people wait, where there is heavy foot traffic and anyplace people congregate for an event are good choices for displaying your brochures. Which locations are best for your unique business? We’ve created a few good starting points below, based on responses from customers and marketing research. Try one or more of these techniques to increase your marketing ROI when it comes to brochures and to generate awareness and buzz about your brand.

9 Clever Places to Display your Printed Brochures

In your own office or place of business: It’s a natural starting point, but some people skip over it entirely. Placing a stand with brochures about your ancillary services at the checkout point or in the waiting room makes it easy to upsell customers who are already there. Whether you add a brochure about your new photo-facials in your medi-spa waiting room or have a stand promoting your newest set of dog training lessons at the checkout stand at your pup treat bakery, you can market your other services to your existing customers.

At complementary businesses: Create an arrangement with other local businesses that sell products that complement, but don’t compete with yours. Your natural foods and soaps brochure will be right at home at the yoga studio, while the local coffee shop could be an ideal place to display your book or knitting store brochures. Creating reciprocal arrangements with local vendors can help you target customers that are already interested in similar services without directly competing for business.

At special events: Whether your town has an annual Peach festival, a county fair or other big, local event, your brochures need to be there. If you have a presence there, then a brochure stand can help build awareness of your brand and give visitors something to take away with them. If you are not exhibiting, spaces where people wait to buy tickets, enter or even go on rides can be good places to display your brochures.

In your building: If you have an office or location in a mall or building, displaying your brochures in vestibules, by the elevator or where people congregate can help you spread the word. People coming to your building to see one business may not even know you are there, so this is an easy way to alert them to your presence.

Conferences and trade shows: when you attend a show, bring more brochures than you think you need with you. You’ll be able to send them home with visitors, particularly if you add them to a promo gift bag or pair them with another item. A simple but elegant display stand allows prospects to take your brochure even when you’ve stepped away or are with another client.

Include with every mailing: If you are sending an invoice, thank you note, greeting card or any other communication, include one of your brochures outlining everything you have to offer. In most cases, you’re already paying the postage and you’ll be making the recipient aware of your other services, too.

Local Industries: The local Welcome Wagon, your Chamber of Commerce and even real estate offices are great places to display your brochure. These places specifically target newcomers and are good central locations for information for local businesses.

Hotels, Campgrounds and RV Sites: These cater to people visiting the area, if you offer a service or product a visitor or tourist could use, then these are ideal site for your brochure. Advertise your retail shop, restaurant or even emergency dental services to those who are visiting your area but don’t actually live there.

Daycares, gyms and churches: Cater to parents and kids? Then these locations will put your brochure right in front of busy parents and families. Whether you offer kid’s art classes, sell boutique clothing or provide tutoring services, one of these locations could help you find local clients when you display your business cards or brochures.

The Bottom Line

• Your brochure only pays off if people see it

• Put your brochures where people wait or kill time

• Get creative when it comes to local brochure display

Getting your brochures out there is an important part of the marketing process and will help you increase your overall ROI. To learn more about displaying the brochures and printed pieces you’ve worked so hard to create, check out our line of elegant and versatile display stands designed to showcase your materials and grab them the attention they deserve.

source https://www.displaysmarket.com/blog/the-best-places-to-display-your-brochures-36

Airport Marketing - The Best Way to Get Noticed

There are plenty of ways to get noticed in an airport, but most of them revolve around YouTube and an unfortunate security incident. However, this isn't the kind of notoriety that your business needs, but you do need a steady stream of customers to keep your business running smoothly. The high levels of traffic that meander through an airport on a daily basis should guarantee excellent sales, but if no one can tell what you're selling -- then traffic can be a challenge. Fortunately, there are a wide variety of ways to grab the notice of prospects and turn them into paying customers.

Looking Down / Looking Up

Believe it or not, something as potentially boring as floor covering can have a huge impact on bored travelers. For instance, check out the Twitter presence for Portland International Airport's carpeting: over 30,000 selfies were shared over the past few years devoted to the odd-looking pattern. This should show the engagement levels that people can have with even the most basic of designs. Message boards, floor signs and sidewalk signs are also great ways to bring people into your storefront and encourage them to engage with your products. The #PDXCarpet phenom goes to show that marketing doesn't have to be fancy, it just has to be interesting!

Reinforcing the Message

As people wander mindlessly through an airport for hours on end, their minds can wander aimlessly just as their feet do. However, a message that's repeated throughout the space as people get closer to your location can reinforce the idea that you're trying to plant. Look for ways to repeat the storyline with oversized poster showboards scattered through the hallways and retractable banners scattered around the exterior of your store to draw visitors into your space. You'll love the variety of sizes offered through DisplaysMarket.com -- from retractable banner stands to quick banners that can be brought into your store and changed out quickly depending on your sales and special offers.

Successful Crowd Control

Have you ever noticed how quick service restaurants have large, full-color images of food posted around the exterior of the buildings? These graphics offer a huge upsell opportunity for current customers. Take advantage of every opportunity to encourage customers to upgrade their order and add value to your business. Crowd control posts and ropes, for instance, offer not only a way to keep people organized and reduce chaos but also come in a variety of shades to help reinforce your brand. Use write-on message boards set up around a turn in your crowd control posts to share your top sellers for the day or to let people know when supplies of a hot item are running low.

Telling the Story

Have a product or store that requires a little extra explanation? The good news is that you have literally miles of space within an airport to build upon a story and sell your goods or services. Ads for a massage area coming up might start over a mile away from the actual location, but spend the time in between showing how relaxing a massage would be after a long day of travel. The same is true for food stores -- enticing hungry travelers with images of delectable treats that are waiting. Properly executed, an ad campaign for a specific brand can cause walkers to pass by other brands and take the few extra steps to enjoy a premium brand that will satisfy not only their physical craving, but their mental needs for comfort and enjoyment during a stressful travel period.

Takeaways

When you're promoting an airport-based business, it's important to tell your story in a creative and engaging way. Whether that's creating a visual display such as Visa's baggage carousel of lava or simply a well-designed display ad, catching the eye of bored and listless travelers is essential.

No matter what type of airport business you're marketing, you're sure to find hundreds of display options online at DisplaysMarket.com. Visit today to learn how you can drive additional sales to your airport-based business!

source https://www.displaysmarket.com/blog/airport-marketing-the-best-way-to-get-noticed-35